Finally landing a sponsorship deal at four consecutive editions of the Olympic Games, the brand had officially arrived. Under the name BURTON Snowboards, thanks to a successful marketing campaign that targeted winter sports championships, he found his products endorsed by gold medal winners like Shaun White and Kelly Clarke. He moved to Vermont and began working on snowboards, improving existing models and creating new ground-breaking designs. Graduating with a degree in Economics, he took a job in finance, but his passion for winter sports never disappeared.
BURTON SWITCHUP PROFESSIONAL
Unfortunately, a car accident put a halt on his professional sports career, and he saw his dream of sporting success fade. While enrolled at the University of Colorado Boulder, he successfully joined their NCAA-winning skiing team. Riding the slopes with passionĪ born and raised New Yorker dreaming of a professional career in skiing, Jake BURTON Carpenter founded the company in 1977. Focused on sustainability while still keeping an eye on practicality, wearing this brand means catching attention with more than just your snowboarding skills. When temperatures fall and you need more insulation, you can add moisture-wicking base layers with ease, and at the end of the day when relaxation is the theme, there are hoodies and sweatshirts to keep you comfortable and warm. Whether you're prepping for a day on the slopes or a chilly day in town, you're guaranteed to find exactly what you need.
This brand takes care of the whole family, as they carry their clothing for both men and women. This Olympic-champion-endorsed label sticks to a palette of bright pastel colours for their sportswear, offering you visibility, practicality and comfort – all without giving up on style. Originally a snowboard-making company, BURTON has now evolved into one of the most popular winter gear brands in the world.
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